{"product_id":"consumer-behaviour-9781292245423","title":"Consumer Behaviour","description":"\u003cp\u003eNow in its seventh edition, Consumer Behaviour: A European Perspective provides the\u003cbr\u003emost comprehensive, lively and engaging introduction to the behaviour of consumers in\u003cbr\u003eEurope and around the world.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThe new slimline edition has 13 chapters, maintaining its breadth of coverage and making it\u003cbr\u003eideal for second- and third-year undergraduates as well as Master's students.\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eThe book links consumer behaviour theory with the real-life problems faced by practitioners\u003cbr\u003ein many ways:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes\u003cbr\u003ethroughout the text illustrate the impact consumer behaviour has on marketing\u003cbr\u003eactivities. \u003c\/li\u003e \u003cli\u003eConsumer behaviour as I see it boxes feature marketing academics talking about the\u003cbr\u003erelevance of consumer behaviour issues to their everyday work. \u003c\/li\u003e \u003cli\u003eBrand new Case studies about European companies and topics give deep insights into\u003cbr\u003ethe world of consumer behaviour. \u003c\/li\u003e \u003cli\u003eNew coverage of sustainable consumption, emerging technologies, social media and\u003cbr\u003eonline behaviour is woven throughout this edition. \u003c\/li\u003e \u003cli\u003eOnline materials including multiple-choice questions and links to useful websites are\u003cbr\u003eavailable on the book's website at \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eGet into the contemporary European Consumer mindset with this industry-leading text.\u003c\/strong\u003e \u003cp\u003e\u003cstrong\u003eConsumer Behaviour: A European Perspective, 7th Edition\u003c\/strong\u003e is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world.\u003c\/p\u003e \u003cp\u003eWell known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses.\u003c\/p\u003e \u003cp\u003eThe latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications.\u003c\/p\u003e \u003cp\u003eThe book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey features include:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.\u003c\/li\u003e \u003cli\u003e'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.\u003c\/li\u003e \u003cli\u003eBrand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.\u003c\/li\u003e \u003cli\u003eNew coverage of sustainable consumption and emerging technologies is integrated into the text.\u003c\/li\u003e \u003cli\u003eExtensive analysis of the new world of digital consumers, social media, and online behaviour.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.\u003c\/p\u003e","brand":"Boek","offers":[{"title":"Gebruikt","offer_id":54026695639367,"sku":"30M-R10-C6","price":48.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/4172\/9863\/files\/550x751_35606a21-04d3-4899-a968-2856516396dc.jpg?v=1779982997","url":"https:\/\/www.reway.nl\/products\/consumer-behaviour-9781292245423","provider":"Reway","version":"1.0","type":"link"}