{"product_id":"nike-better-is-temporary","title":"Nike: Better is Temporary","description":"\u003cp\u003e\u003cstrong\u003eNike: Better is Temporary\u003c\/strong\u003e van \u003cstrong\u003eSam Grawe\u003c\/strong\u003e (2021). At Nike, the desire to be the best is a journey, not a destination - better is always temporary \u0026lt;h3\u0026gt;At Nike, the desire to be the best is a journey, not a destination - better is always temporary.\u0026lt;\/h3\u0026gt; \u0026lt;p\u0026gt;Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt;This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt;Beginning with \"Breaking2,\" an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt;The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, \"Crafting Color.\"\u0026lt;\/p\u0026gt; \u0026lt;p\u0026gt;Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.\u0026lt;\/p\u0026gt; Uitgever: \u003cstrong\u003ePhaidon Press Ltd\u003c\/strong\u003e - Taal: Engels.\u003c\/p\u003e","brand":"Boek","offers":[{"title":"Als nieuw","offer_id":55149118718279,"sku":"30M-R1-D8","price":54.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/4172\/9863\/files\/9781838660512.jpg?v=1790249614","url":"https:\/\/www.reway.nl\/products\/nike-better-is-temporary","provider":"Reway","version":"1.0","type":"link"}