{"product_id":"trends-in-the-transformation-economy-9789401499378","title":"Trends in the Transformation Economy","description":"\u003cp\u003e\u003cstrong\u003eWhy are we focused on transforming ourselves, society and the planet? \u003cbr\u003eWhat deeper human needs drive these transformations? \u003cbr\u003eHow do you turn products and services into Customer Transformations?\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eTrends in the Transformation Economy showcases various industry trends, shaping a world that's not just better but also healthier and happier. In this enlightening book, Christophe expands upon his visionary Healthusiasm principles to unveil a groundbreaking frontier in value creation: Customer Transformations. Prepare to embark on a journey that champions a profound shift towards experiences that genuinely uplift well-being, happiness, and health, aligning with your customers' deepest needs, their Life Aspirations\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis book compellingly advocates for a future where personal aspirations transform the health\/care ecosystem and people's everyday lives, from their kitchens to their cars, mindsets and bank accounts. \u003cbr\u003e- Jane Sarasohn-Kahn, Health Economist, Advisor, Trend Weaver\u003c\/p\u003e \u003cp\u003eThe book offers a compelling look at how personal human drivers can shape transformational experiences. A valuable read for any business leader. \u003cbr\u003e- Anonymous, CEO and board member at an insurances company\u003c\/p\u003e \u003cp\u003eThere is value for every purposeful organisation, leader or entrepreneur seeking to tune into our fundamental yearning for health and happiness. This book is proof of that. \u003cbr\u003e- Mo Zouina, Holistic brand experience challenger. Co-founder Relieve Clinics\/BeNorm\u003c\/p\u003e \u003cp\u003eOnly one human truth truly matters: people want to live a healthy and happy life. This book contains refreshing models and inspiring examples demonstrating how marketers can respond to these deeper needs. \u003cbr\u003e- Kris Michiels, President of Belgian Association of Marketing\u003c\/p\u003e \u003cp\u003eTrends in the Transformation Economy brings together the intersection of consumer empowerment, technology, healthcare and wellness in a stimulating and practical way. Thoroughly thought-provoking and a must-read! \u003cbr\u003e- Nathalie Bloom, Global Patient Engagement and Innovation, Amgen, Reckitt, Unilever\u003c\/p\u003e \u003cp\u003eA must-read to make your health and self-care business thrive in the Transformation Economy. \u003cbr\u003eGeert Reyniers, CEO at Multipharma, former VP Digital Health at Novo Nordisk\u003c\/p\u003e","brand":"Boek","offers":[{"title":"Als nieuw","offer_id":53952620396871,"sku":"30M-R11-B4","price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/4172\/9863\/files\/250x200_3dee26fc-b109-4bd1-b636-1e19605698d0.jpg?v=1779296940","url":"https:\/\/www.reway.nl\/products\/trends-in-the-transformation-economy-9789401499378","provider":"Reway","version":"1.0","type":"link"}