Experience Economy
€13,95
/
Experience Economy
€13,95
/
Experience Economy
€13,95
/
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- Als nieuw: Zeer goede staat; er kunnen lichte gebruikssporen aanwezig zijn.
- Goed: In goede, nette staat met beperkte gebruikssporen. Denk aan een leesvouw of lichte rand-/hoekslijtage, een klein vlekje of verkleuring. Geen scheuren, losse pagina’s of grote beschadigingen; geen uitgebreide aantekeningen (hoogstens een naam of korte notitie).
- Gebruikt: Het boek kan een beschadiging hebben zoals een leesvouw in de rug, ezelsoren, vlekjes, verkleuring, deukjes, krasjes of slijtage. Ook kan er een boodschap of stempel voorin of achterin staan.
- Zeer gebruikt: Het boek heeft meerdere beschadigingen of bijzonderheden en/of er is (veel) geschreven op de pagina’s. Specifiek mogelijk: naam voorin, veel slijtage, kromme rug, grote vouw of kleine beschadiging.
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new "Experience Economy". With this fully updated edition of this book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new "Experience Economy". With this fully updated edition of this book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
EAN: 9781422161975
Snelle verzendingVoor 16:00 besteld, dezelfde dag verzonden
14 dagen bedenktijdRetourneren kan eenvoudig en zonder opgaaf van reden.
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Gratis verzonden vanaf 50 euroVoor Belgische orders vanaf 150 euro
Jaar van uitgifte
2011-07-05
Uitgeverij
Harvard Business School Pr
Auteur
B. Joseph Pine
Bindwijze
Hardcover
Aantal pagina’s
359
Taal
English