Global Marketing
Global Marketing
€33,95
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- Als nieuw: Zeer goede staat; er kunnen lichte gebruikssporen aanwezig zijn.
- Goed: In goede, nette staat met beperkte gebruikssporen. Denk aan een leesvouw of lichte rand-/hoekslijtage, een klein vlekje of verkleuring. Geen scheuren, losse pagina’s of grote beschadigingen; geen uitgebreide aantekeningen (hoogstens een naam of korte notitie).
- Gebruikt: Het boek kan een beschadiging hebben zoals een leesvouw in de rug, ezelsoren, vlekjes, verkleuring, deukjes, krasjes of slijtage. Ook kan er een boodschap of stempel voorin of achterin staan.
- Zeer gebruikt: Het boek heeft meerdere beschadigingen of bijzonderheden en/of er is (veel) geschreven op de pagina’s. Specifiek mogelijk: naam voorin, veel slijtage, kromme rug, grote vouw of kleine beschadiging.
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students with the knowledge and confidence they need to become leading marketing managers.
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge:
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- Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred;
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- A shift toward greater consideration of services marketing as more companies move away from manufacturing;
- A shift from developed markets to emerging markets with more dynamic environments;
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- A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present;
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- Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy;
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- New material on sustainability, ethics, and corporate social responsibility—key values for any modern business;
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- Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.
Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
EAN: 9780367196097
