True Persuasion

Having charisma and changing people’s minds - The definitive guide

Finally, just when we all thought that persuasion and charisma are only for those blessed with some magical gene or are simply a matter of pushing the right buttons, along comes a book that provides a jaw-dropping explanation of how persuasion and charisma actually work. Based on massive research. Used and recommended by people we all admire. The logical how-to guide that will make you and your message irresistible.

Time to dispel some myths. This book might make us rethink everything we thought we knew about persuasion.

- Revealing the secret: How persuasion works in the brain
- You’ve got it in you, why not use it: Keys to effortless charisma
- Your ideas should be heard: Tactics of world leaders (and our children)

Drs. Pacelle van Goethem MSc is regarded by many as the foremost authority on persuasion and charisma in the Netherlands, international speaker and highly sought-after coach. True Persuasion is the international edition of her book ‘IJs verkopen aan Eskimo’s’, which is considered to be the standard on persuasion in the Netherlands. It has attained everseller status, with over 23 editions sold since it was first published.

'Don’t miss out on this book' - John Favreau, Former Director of Speechwriting for President Barack Obama

'Just the right combination of research and practical application' - Robert Cialdini, Author of Influence

'This is a great book' - Jan Kees de Jager, CFO KPN & former Dutch Minister of Finance

'Pacelle’s holistic explanation of True Persuasion is compelling. To get things your way, read her book. And apply it.' - Drs. Hans van Bochove MSC, Vice-Pres. Public Affairs & Government Relations, Coca-Cola European Partners